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Why Use Substance 3D in Consumer Packaged Goods?

Substance 3D is the most realistic, flexible and scalable solution for creating compelling materials for consumer packaged goods. It allows brands to create consistent, high-quality assets across all of their products, from fabricators to packaging and beyond.

Consistent and scalable products

Consistent and scalable products are important to consumer packaged goods companies because they allow for a high level of quality across your entire product line and production scale. Consistent materials ensure consistent product quality, while scalable products allow you to produce large quantities with minimal incremental costs involved in scaling up production. Substance delivers both consistency and scalability by allowing content creators in your organization to create unique materials that can be used over multiple projects with little additional effort on their part.

Consumer-friendly features
  • Customer-friendly features. Substance Designer and Substance Painter are designed to be used by non-technical users, allowing artists to focus on the creative aspects of their work without having to worry about technical issues.
  • Realistic materials. With Substance Designer, you can create highly realistic materials using a procedural workflow that is easy to learn and use, including accurate results such as specular highlights, subsurface scattering (SSS), roughness variations and more—all in real-time!
  • Realistic lighting conditions. All types of lighting conditions are supported with built-in lights (such as Omni or spotlights) in Substance Painter, so you can see exactly how your textures will look once applied onto assets in real-time with no additional post-processing required!
Representative materials

Substance materials are the most realistic and accurate materials available. They provide a physically-based shading model, which means they can accurately describe the interaction of light and matter. As per the experts at Adobe 3D AR, “Substance materials also have an extensive library of built-in features, such as normal maps and emission maps for use in your 3D assets.” The material editor is easy to use, so even if you’re not familiar with texturing tools, you can still create content that looks great from start to finish. Substance materials are scalable across different displays and platforms while maintaining high quality at all resolutions.

Physical-based rendering

Physical-based rendering is now considered the standard in 3D rendering, with many visual effects studios adopting it and many game engines including it as part of their core technology. It’s more accurate than traditional ray tracing and much more efficient, too, since you only need to calculate the result once per surface rather than every frame (which can be extremely taxing on processors).

Physical-based rendering has also become more intuitive; when working with Substance Painter or Painter X3D, you can see how your materials will react to light in real-time as you paint them! This makes it easy for artists who have never worked with PBR before to create realistic materials without much effort at all.

As you can see, there are a lot of benefits to using Substance 3D in consumer packaged goods. You can use the CPG package design for using a wide range of fonts, colors, images, logos, and more. You can use it to create realistic materials that look great when rendered in real-time, and it allows you to make sure your products are consistent across different platforms or scales. If you’re looking for ways to improve the quality of your products, then Substance 3D may be what you need!

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